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H.E. Ali Hassan Al Shaiba H.E. Ali Hassan Al Shaiba

Abu Dhabi Hosts its First ‘Virtual Roadshow’

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) hosted its first ever virtual roadshow in China from December 08-09, 2020, connecting more than 100 Chinese tour operators and travel agencies with 37 of its partners and stakeholders, including Destination Management Companies (DMCs) from across the emirate, representatives from Etihad Airways, Yas island, and the emirate’s hotels and attractions.

The event followed on from DCT Abu Dhabi receiving the ‘Annual Strategic Partner’ award from leading Chinese travel service company, Ctrip, at the Global Partner Summit, which was held in October.

The first of its kind, Abu Dhabi’s ‘Virtual China Roadshow’ served to strengthen Abu Dhabi’s presence within the Chinese market by using technology to maintain connections with Chinese stakeholders and update them with destination-related information, as well as with initiatives to guarantee safety in the capital.

The event provided key tourism stakeholders in Abu Dhabi with guidance on how to approach the Chinese market in 2021, as well as opportunities to exchange knowledge, generate deals, and conduct virtual business meetings with their industry counterparts in China.

H.E. Ali Hassan Al Shaiba, executive director, Tourism and Marketing at DCT Abu Dhabi said, “Despite the impact of the global pandemic on worldwide tourism, we continue to maintain close ties with our overseas partners through innovative initiatives such as the Virtual China Roadshow. China remains one of the priority markets for us in Abu Dhabi and one of our closest partners across many industries, not only tourism. Therefore, we are grateful to have the opportunity to celebrate this partnership with innovative industry initiatives that bring industry leaders from both destinations together to share knowledge and effectively plan for the future of tourism in our countries.”