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Best Western Hotels & Resorts Introduce ‘We Care Clean’

Best Western Hotels & Resorts (BWHR) was the first hotel brand to set a high level of cleanliness with the roll out the I Care Clean programme in 2012.

The programme was developed through a partnership with innovation and design firm, IDEO, and required its hotels to focus on guest high touch items and areas with standards such as usage of ultraviolet sterilization wands and TV remotes that can be disinfected.

At the onslaught of the global COVID-19 pandemic, BWHR immediately rolled out enhanced cleaning protocols and breakfast standards. Recognising that travelers are now more concerned than ever about cleanliness, BWHR is launching the We Care Clean programme, which ensures an even higher level of cleaning standards and operational best practices at its properties.

 Based upon guidance provided by the Centers for Disease Control and Prevention, the Occupational Safety and Health Administration, the Environmental Protection Agency, and Health Canada, We Care Clean addresses everything from guest room and common area cleanliness, to streamlined processes that minimise contact between guests and associates while maintaining industry-leading customer service.