In 2019, IHG announced the signing of a Master Development Agreement (MDA) with Valor Hospitality Partners Africa to roll out multiple franchise hotels over the next 10 years, across IHG’s portfolio of brands in midscale, upscale and luxury segments.
This is the first signing under the MDA and adds to IHG’s growing pipeline in the Middle East and Africa whilst strengthens the growth of company’s new upscale brand, voco in the region.
Since being launched globally just over a year ago, voco has enjoyed rapid growth with multiple signings across the Europe, Middle East, Africa and Asia (EMEAA), and signing of voco The Bank, Rosebank marks the brand’s debut in the African continent.
A new built property, voco The Bank, Rosebank, will open its doors to guests in this year and feature 131, well-designed rooms. Reflecting brand’s unstuffy service style, the hotel will welcome guests with little personal touches and offer a memorable stay experience.