In 2018, the spend from Chinese tourists in South Africa increased 69 percent. Annual visitor numbers are now nearly 100,000 and length of stay increased from seven days to 11 days since 2017 to 2018.
The collaboration will span over two years and aims to position South Africa as one of the Chinese travellers’ preferred tourism destinations through digital marketing campaigns on WeChat as well as other platforms within the Tencent ecosystem.
Tencent will also assist SA Tourism with a knowledge transfer programme on best practices for destination development, and will advise SA Tourism on how South Africa can accelerate the implementation of WeChat Pay for Chinese travellers visiting South Africa.
Tencent will also advise SA Tourism on best practices in Chinese visitor experience by making use of QR codes.
Mmamoloko Kubayi-Ngubane, minister of tourism, South Africa, was present during the signing of the strategic co-operation agreement and said, “South Africa is open for business and remains an appealing destination for Chinese travellers, offering abundant, diverse, world-class, accredited attractions supported by transport, services and communications infrastructure that competes with the best in the world. China is South Africa’s largest trading partner. I am pleased that, together with Tencent, South African Tourism China is laying a solid foundation for growth in visitor arrivals from China to South Africa.”