The MoU is to jointly support the growth of Chinese Free Independent Travellers with fresh, unique travel experiences, and build New Zealand as a desirable, high-value international destination brand for Chinese travellers.
The MoU makes the collaboration between Tourism New Zealand and Tencent official, and will strengthen Tencent’s integrated marketing outreach in mainland China, enhancing the overall travel experience of Chinese visitors.
It also deepens Tourism New Zealand’s understanding of Chinese tourists through Tencent Social Solution, which includes WeChat advertisements and WeChat Mini Programs.
The collaboration also aims to further develop New Zealand’s tourism industry through extending the country’s marketing outreach efforts to the inbound Chinese market, with local merchants aimed to have a deepened understanding of Chinese travellers’ consumption behaviour via WeChat user insights.
Using the company’s expertise in Chinese consumer engagement, Tencent will provide user insights for Tourism New Zealand to widen their grasp of Chinese visitors’ consumption habits and preferences, which will serve as basis for them to develop more impactful marketing strategies.