By browsing on our website, you are agreeing to our cookies policy.

Crowne Plaza to Endow USD200 Million in Americas

InterContinental Hotels Group (IHG) aims to invest USD200 million in Crowne Plaza Hotels & Resorts in the Americas region. Running for a three-year period, the Crowne Plaza Accelerate plan will help ensure that the brand remains at the forefront of the new way of doing business

with design-led, culturally-relevant, technology-enabled solutions to empower, energise and inspire the modern business traveller.

IHG’s investment will focus on increased sales and marketing efforts and continuous improvement of the guest experience.

Elie Maalouf, CEO, Americas, IHG, said, “The brand is a global powerhouse and this plan will accelerate its growth and performance in the Americas, extending its leadership and guest satisfaction performance in the upscale hotel segment for today’s business travellers.”