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Tony Douglas (left) and Patrick Andersen Tony Douglas (left) and Patrick Andersen

Etihad Expands Green Loyalty Offering

Etihad Airways has launched its dedicated sustainability-focused corporate rewards programme, designed to facilitate and deliver corporate partner sustainability goals through carbon offsetting, sustainable aviation fuel (SAF) investments and green surcharge fares.

Corporate Conscious Choices is designed specifically for organisations committed to reducing emissions and operating sustainably, with rewards and incentives designed to proactively support pro-environmental, social and governance (ESG) initiatives and employee behaviour.

The programme provides benefits across four core sustainability pillars: SAF Investment, Green Surcharges, Corporate Conscious Miles and Carbon Offsets.

Tony Douglas, group CEO, Etihad Aviation Group, said, “Sustainability has been at the top of Etihad’s agenda as the most significant long-term priority of our business for a long time now; but it is more than just a business priority. It’s a social responsibility, as the influence organisations have on society as leaders, helping consumers make sustainable choices in their everyday lives, is a duty and obligation of doing business. We have put a lot of focus on what governments and regulators should be doing to battle climate change, but the fact is we need corporates’ help and there is an equal responsibility for corporates to do what they can to reduce their own carbon footprint, while leading by example to help consumers to live more sustainably.”

The programme has already resonated among corporates, with a number of leading global organisations partnering with Etihad to launch the programme, including CWT, one of the largest business travel management companies globally; and Accenture.

Patrick Andersen, Chief Commercial Officer, CWT, said, “Seeking more environmentally responsible travel solutions is a continuing focus, and our initial offsetting partnership with Etihad is the latest in our range of such groundbreaking initiatives.”