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Sixth edition of the Sharjah Hospitality Forum Sixth edition of the Sharjah Hospitality Forum

SCTDA Showcased Scenarios for Enhancing Sustainable Tourism in Business

Under the patronage of H.H. Sultan bin Mohammed bin Sultan Al Qasimi, deputy ruler, Sharjah, the Sharjah Commerce and Tourism Development Authority (SCTDA) hosted the sixth edition of the Sharjah Hospitality Forum on November 18.

The forum was held at the Al Jawaher Reception and Convention Center in Sharjah, under the theme ‘Sustainable Tourism creates Business Opportunities’, in the presence of local and global experts to explore new horizons, in order to shape the future of the tourism sector from a sustainability perspective.

Furthermore, the initiative forms part of SCTDA’s ongoing efforts, in line with the vision and guidance of the emirate’s wise leadership, to drive further development of the local tourism sector’s infrastructure and utilities, as it continues to attract entrepreneurs and investors from around the world with an array of lucrative opportunities.

The latest edition of the Forum was held at a time when Sharjah is witnessing rapid growth across its various economic sectors. The emirate’s tourism and hospitality industry has emerged as one of the main drivers of economic growth and diversification, marked by a remarkable growth in the field of infrastructure development, and is currently attracting numerous investors, partners, businessmen and interested parties to explore opportunities.

The government of Sharjah’s efforts to achieve the Sharjah Tourism Vision 2021, which aims to attract 10 million visitors to the emirate by 2021, has added further momentum to the growth of the sector.