The UAE-based company will connect and partner with international DMC’s, destinations, and hotels to raise their brand awareness to the Middle Eastern outbound tourism market.
The company will promote some of the world's most inspiring and emerging destinations, unique hideaways, boutique hotels, and lodges. NANOU will provide a range of tailor-made sales, marketing, and PR strategies to raise awareness and attract the GCC and Middle Eastern outbound tourism markets.
In terms of timing, despite the tourism industry facing its most challenging period of a generation, Noblet sees the current situation affording opportunity. “There are several advantages,” said Noblet. “Firstly, more than ever, destinations and hotels will need cost-effective, focused sales and marketing support from experienced specialists. In today’s tourism industry, it is not only a question of supply and demand. Demand now needs to be recreated and then reassured, both in terms of health and safety and value. Destinations, resorts, and hotels will need to redefine their offerings; thus, effective brand positioning and messaging will be vital.”
She added, “NANOU, was developed before 2020, so we were already committed to launching this year. However, this was expedited as a result of the demands of the tourism industry and the benefits created from a host of government initiatives to support SME’s in the region. With our team’s extensive industry knowledge and understanding, we are very much in a position to support the industry.”