The new partnership includes use of the company’s cutting-edge data analytics tool, Travelport Competitor Insights. Rehlat.com will use Travelport Competitor Insights to benchmark booking performance against the market and its peers. The company will also use the tool to understand current and upcoming travel trends, identify behavioural changes, and explore how these vary across geographies.
Bader Al Bader, CEO, Rehlat.com, said, “In the online world you always need to be on top of, and quickly responding to, the ever-evolving trends that shape our industry. We believe Travelport Competitive Insights will help us stay on top of the issues.”
In addition, under the new agreement, Rehlat.com will continue to utilise Travelport’s open platform and Universal API technology to ensure it has access to the broadest and most current inventory of high-quality travel content and maintains its ability to deliver on demand dynamic pricing and micro-segmentation of offers based on individual needs.