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Radosevic: We look forward to building a mutually beneficial relationship Radosevic: We look forward to building a mutually beneficial relationship

Desert Adventures Increases Share of GCC Market

With the UAE, Oman and Jordan continuing to attract a huge number of visitors from nearby GCC countries, Desert Adventures, a destination management company, has taken a significant step forward in increasing its market share in the region by appointing Akhom Hospitality Consulting (AHC) as its sales representative in KSA, Kuwait and Bahrain.

Anabela Radosevic, head, sales and marketing, Desert Adventures Tourism explained how the three countries are key source markets of visitors. According to Radosevic, “In Dubai alone, the GCC tops the list of visitors by region at 22 percent, with the KSA and Kuwait being at number two and nine respectively in its list of top 10 key source markets.

“By all indications, the GCC clearly presents huge potential for further growth especially with most of the UAE’s hotel offerings and activities being geared for family holiday packages,” added Radosevic