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Hotelbeds and IHG Team Up

Hotelbeds Group unveiled its plans to connect to InterContinental Hotels Group's (IHG) central reservation system, giving Hotelbeds Group access to the hotel giant's 12 brands.

Designed to improve distribution of IHG's properties and increase sales from all source markets, the new agreement has a strong focus on wholesale and retail distribution.

Rates, inventory and availability will be fully controlled by hotels and transmitted in real-time via IHG's booking system to Hotelbeds Group's distribution network active across more than 120 markets.

Commenting on the agreement, Andrew Rubinacci, senior vice president, IHG, stated, "This is a landmark deal for us and helps further our wholesale strategy by moving towards dynamic pricing and away from property based static rate agreements."