Cyrus Etemadi Cyrus Etemadi

Cyrus Etemadi, Managing director, Cyrus Sahra, Tehran, Iran

When and how did you get involved in the tourism industry? We [have been] involved in the tourism business for a long time, since 1960.

What are the most important attributes of a good travel agent/tour operator?

Providing warm hospitality and high quality of services.

What is the most frequently asked question that your company receives from customers?

About experience of the guide and the quality of hotels.

What are the must-visits and mustdo's in Iran that nobody should miss?

To cover all aspect of beauty of this vast country, one could visit historical and ancient monuments, trek to different beautiful mountains, visit nomads and nomadic life which is unique to Iran.

[There is] natural history to see, [including] birds, wild flowers, mammals and breath-taking scenery.

[Travellers can go] horse riding in Tokman steppes, desert and nomadic area, skiing on-piste at ski resort with powdery snow and off-piste skiing in Damavand mountain.

[Tourists should] visit the famous ancient Persian gardens and watch [a sky full of stars] in the desert.

Which destination is on your bucketlist?

My dream holiday is [to] visit the US.