I have worked in the tourism industry since 1991, starting with Epcot at Walt Disney World Resort in Florida as a cultural representative in the Moroccan pavilion before coming back to my country and continuing with a few travel agencies.
[I have been] a sales manager at Destination Services Morocco [part of Destination Services Worldwide] for 20 years.
What are the most important attributes of a good travel agent/tour operator?
Good services, understanding customers’ expectation, creativity as well as providing original and personalised products.
What is the most frequently asked question that your company receives from customers?
Asking for a competitive price, whether the country is safe and what we can provide that the others cannot.
What are the must-visits and must-dos in Morocco that nobody should miss?
Marrakech, Fez, Meknes, Rabat, Casablanca, Merzouga Dunes, Kasbahs, Ait Benhaddou and Agadir.
Which destination is on your bucket-list?
My ideal destination to go for a holiday is the Maldives and then Bali.