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Sigrid Scheffer Sigrid Scheffer

Sigrid Scheffer, Managing partner, TravelMarketing, Amsterdam, Netherlands

When and how did you get involved in the tourism industry?

I started my career with Transavia in 1987. Delta Air Lines started scheduled flights from Amsterdam in 1990 and I was one of 20 people hired to set up this airline from scratch.

After seven years [...], I [helped] China Southern Airlines and [...] met my current business partner.

[...] We founded a new concept to represent and promote local destination management company’s worldwide.

[...] After 16 years, we are still very successful [...].

What are the most important attributes of a good travel agent/tour operator?

Knowledge about destinations gives you power in the travel industry [...]. I truly believe this is the nicest industry you can imagine by meeting so many people from different cultures in a professional manner. I still consider this a privilege.

What is the most frequently asked question that your company receives from customers?

Most of the questions [...] are actually very personal, they want to know my experience, my expertise and how I anticipate challenges in order for them to make a decision upon what to do. [...]

What are the must-visits and must-dos in the Netherlands that nobody should miss?

[...] Amsterdam is a city that everyone needs to see at least once in their life. [...] Come in April or May when the flowers are blooming and the air smells lovely.

Which destination is on your bucket-list?

Can I have more than one? I still need to discover Australia and New Zealand, but I reckon you need more than a couple of weeks to explore this amazing continent.