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Arabian Travel Market (ATM) opens its doors on April 22 for four days of business networking opportunities and insightful seminar sessions, where deals worth over USD2.5 billion will be agreed.

Alongside celebrations of its 10th anniversary of operations, Emaar Hospitality Group has unveiled six new hotel projects at the Arabian Travel Market, while also showcasing its portfolio of 10 hotels and three serviced residences.

World Tourism Organization (UNWTO) & Arabian Travel Market (ATM) Ministerial Forum, held on April 24, brought together tourism ministers and industry leaders from across the MENA region to discuss ways and means of capitalising on tourism growth while also maximising the sustainable development of the sector.

The panel discussion The Real Deal: Why selling local experiences matters held at Arabian Travel Market revealed that fusing cultural offerings with the latest modern attractions is a way ahead to maximise Dubai’s and GCC countries’ tourism potential.

During Arabian Travel Market (ATM), H.E. Yehia Rashed, minister of tourism, Egypt, revealed that Arab countries represent the strongest source market for Egypt tourism, accounting for 36.3 percent of total visitor traffic in 2016.

At the first session at Arabian Travel Market (ATM) Global Stage, titled Expo 2020 Dubai: The Legacy, the post-event strategy of re-developing the site to support a diversified and sustainable tourism industry was revealed.

“At Amadeus, we believe that the combination of education and technology is critical, in order to build up a sustainable and competitive travel and tourism sector in the future.

During the seminar Capitalising on Experiential Travel: China & India Mega Source Markets at Arabian Travel Market, Colliers International revealed that Chinese and Indian outbound tourism market is currently increasing 6.7 percent and seven percent, respectively year-on-year.

According to Turkish Airlines, in 2016 there was a significant boost in the number of inbound tourists to Turkey from the GCC region, with a 10.5 percent surge in the number of travellers visiting the country compared to 2015. 

For the first time, flydubai is participating in Arabian Travel Market (ATM) to showcase OPEN, the low-cost carrier’s rewards programme.