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Laurent A. Voivenel Laurent A. Voivenel

Swiss-Belhotel International Announces De-branding of Swiss-Belhotel Doha

Swiss-Belhotel International has announced the de-branding of Swiss-Belhotel Doha owned by the Al Majid Family of Qatar. Effective from February 01, the hotel is no longer part of the Swiss-Belhotel International portfolio.

Laurent A. Voivenel, senior vice president – operations & development, EMEA & India; Swiss-Belhotel International, stated, “Swiss-Belhotel Doha had joined our portfolio in 2009 and had remained as a franchised property for the past five years. But unfortunately, it no longer measures up to our brand standards which is detrimental to our image and brand promise. Hence, we were compelled to part ways based on a mutual understanding between the two parties.”

 Swiss-Belhotel International is well-positioned in Qatar and is known to deliver world-class service and memorable experiences with great value.

 “Moving forward, Qatar is an extremely important market for us and we will continue to serve our guests with our other hugely successful hotel, the Swiss-Belinn Doha. The hotel has recently expanded its facilities with the addition of The Swiss Sports Bar and Lounge. We are also negotiating some fantastic new projects in the country to expand our footprint in the country,” added Laurent.