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Haitham Mattar (left) and Mohammed Adnan Al Ahmad Haitham Mattar (left) and Mohammed Adnan Al Ahmad

IHG to Bring its Premium brand, voco to Dubai

IHG Hotels & Resorts, one of the world’s leading hotel companies, has signed a management agreement with ASRE Limited to introduce its premium brand, voco into Dubai’s exquisite destination, Palm Jumeirah. voco Dubai Palm Jumeirah will feature 141 rooms and open its doors to guests in December of this year. 

The new hotel joins the voco family in Dubai, with voco Dubai on Sheikh Zayed Road and the soon to open voco Bonnington Jumeirah Lakes Towers Dubai.

Palm Jumeirah is a manmade island built on reclaimed land resembling a stylised palm tree if viewed from above. voco Dubai Palm Jumeirah will be a part of a trendy, newly launched area called ‘Palm West Beach” developed by Nakheel, comprising of strong dining concepts and a promenade along the beach.

On opening, voco Dubai Palm Jumeirah will display a bold identity and will feature vibrant guest rooms. The hotel will also feature a 55sqm meeting room, a gym, pool, and spa, to cater to the demands of both leisure and business travellers. To offer its guests a tasteful experience that reflects its strategic F&B location, the hotel will offer four different dining options.

Haitham Mattar, managing director, India, Middle East & Africa, IHG said, “As part of our growth strategy in the region and UAE in particular, we are pleased to partner with ASRE Limited to open another voco hotel in Dubai – voco Dubai Palm Jumeirah. With the hotel’s strategic location on Dubai’s Palm Jumeirah, we are set to make a strong entry in this dynamic location. […].

Commenting on the partnership, Mohammed Adnan Al Ahmad, operations manager, ASRE Limited added, “We are delighted to partner with one of the world’s leading hotel companies, IHG Hotels & Resorts, to expand the presence of the voco brand in the region with voco Dubai Palm Jumeirah. We are also pleased to be able to join the IHG family swiftly with a simplified conversion process. The hotel will be open and ready to welcome guests later this year, and with a great location, the power of the brand and IHG’s signature hospitality, we are confident the hotel will be a great success.”