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IHG signed global agreement with Seera Group IHG signed global agreement with Seera Group

IHG Signed Global Agreement with KSA based Seera Group

InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, has signed a global partnership agreement with Seera Group, one of the largest travel and tourism company in the Middle East with a prominent local, regional and international presence.

The significant direct connectivity distribution agreement, which was announced at the Arabian Travel Market (ATM) 2019, will provide Seera Group (formerly Al Tayyar Travel Group) with access to IHG’s current global portfolio of 15 brands and over 5600 hotels, in more than 100 countries, for the leisure travel category.

Seera Group will also have access to automated real-time pricing and inventory across IHG’s portfolio.

The agreement will provide IHG with access to Seera Group’s extensive regional network of retail branches and call centres, as well as the group’s leading consumer travel brand Almosafer and its UAE-focused OTA tajawal, strengthening IHG’s visibility and sales capabilities.

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