JNTO’s stand was decked in real cherry blossoms to highlight its spring colors and year-round seasonal appeal while luxury and authenticity are other key promotional messages.
Sport is set to be another major inbound magnet with the Rugby World Cup coming up later this year and Tokyo hosting the 2020 Olympic Games – meaning the Japanese government is in buoyant mood, targeting 40 million visitors in 2020.
ATM delegates enjoyed daily tea ceremonies, traditional street juggling acts and kimono shows. The JNTO stand had local tourism boards from Tokyo and Kyoto, Japan Airlines, JR Kyushu cruise train ‘Nanatsuboshi’, Hilton Japan, Keio Plaza Hotel Tokyo, Tokyu Hotels, and tour operators Ayabex, KNT-CT Global Travel, Miki Travel and MT Japan.
Strong connectivity from Emirates and Etihad Airways is another positive factor, fuelling UAE visitor numbers from 7,106 in 2017 to 7,782 in 2018. Total GCC visitor numbers rose from 20,742 in 2017 to 21,976 in 2018.